Okay--this isn't the very softest toilet paper out there, but it definitely isn't the harshest either. A major brand talks in their ad about "pieces left behind", and I've actually experienced that situation more with softer, premium, virgin-paper brands. This paper is made with recycled fiber, so it isn't a brilliant white color (bleached-white toilet tissue isn't good for the environment or for your body). As an example--I also use TP as facial tissue during the cold/flu season--this is soft enough on a sensitive nose but doesn't fall apart when you are blowing (anybody else realize how difficult it is to write politely about certain body functions? LOL)I love the Subscribe and Save option so I never run out and don't have to haul toilet paper (a lightweight but bulky item) home on the bus. The pricing per sheet is certainly comparable to store offerings.So, what's not to like? It's easy on the budget, easy on the environment, and easy on the body parts...that's worth 5 stars in my book!